Question $1$

Does it make economic sense for D$$rr to enter the US market?

Question $2$

If so$,$ what would be the best offering to make?

Question $3$

Would it be better to provide two different offerings? If so$,$ what

should they be$?$

Question $4$

Which segment$($s$)$ of the customers should they target, with

what selling proposition for their new offering$($s$)?$

Develop a business case to address these issues. Assume the

following: The business must generate gross revenue of

$$4$MM$/$year to justify entry, and it will cost D$$rr an additional

$$3$MM$/$year to support a second offering