Question $1$: EDA $(30$ marks$)$

Perform exploratory data analysis $($EDA$)$ on the dataset to understand the distribution of the variables and the relationship between the variables.

a$.$ Use relevant visualizations to inspect the data quality, including checking for missing values.

Provide a description of your main findings in MyTimes text box, paste the screenshots into the online document.

$(5$ marks$)$

b$.$ Examine the range of values among all the features. Analyze the spread of the data and identify any potential outliers.

Provide a description of your main findings in MyTimes text box, paste the screenshots into the online document.

$(5$ marks$)$

c$.$ Identify and visualize the features that have the strongest correlations with the total conversion rate.

Provide a description of your main findings in MyTimes text box, paste the screenshots into the online document.

$(10$ marks$)$

d$.$ Perform feature encoding on $$Age$$ using label encoding and $$Gender$$ using one$-$hot encoding techniques.

Provide the name of dataframe that stores this output in MyTimes text box, paste the screenshots of dataframe into the online document.

$(10$ marks$)$