Question 1, Establishing presence (25 points)

The context is a brick and mortar/physical retailer selling accessories like hats, bags, gloves etc. The owner-manager has a limited experience of Internet as a marketplace, however the daughter of the family has returned from university studies abroad and suggested a more digital approach. The owner-manager has thus decided to add an online channel to the existing physical store channel, enabling customers to purchase and interact through e-commerce.

You are to, based on your theoretical understanding:

1.- Suggest an e-commerce business model (or combination of models) that you find suitable and to be the most successful for the company at this stage, motivate/argue why (10p).

2.- Discuss advantages and disadvantages of running a companys e-commerce presence in-house or outsourcing the entire operation; suggest which strategy you find suitable and in the best interest of the company, motivate/argue why (10p).

Please remember:

How well you connect your suggestions and motivations/arguments with provided context is worth up to three points (3p);

Reference management (in-text and reference list) is worth up to two points (2p).

Submission status

Attempt number	This is attempt 1 ( 1 attempts allowed ).
Submission status	No attempt
Grading status	Not graded
Time remaining	10 hours 56 mins
Grading criteria	Final optional individual examination Suggest and motivate/argue a suitable e-commerce business model (or combination of models) for the company at this stage. Maximum score 10 Discuss advantages and disadvantages of running a companys e-commerce presence in-house or outsourcing the entire operation; suggest which strategy you find suitable and in the best interest of the company Maximum score 10 Suggestions and motivations inline with provided context Make sure that your suggestions and motivations are inline with provided context, worth a maximum of 3 points. Maximum score 3 Reference management (in-text and reference list). Make sure to provide in-text references as well as a list of references, worth a maximum of 2 points Maximum score 2