Question 1 Evaluate the sources of value creation and value capture in the medical instruments and...

 

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Question 1 Evaluate the sources of value creation and value capture in the medical instruments and supplies industry. In your answer, aim to address the following questions: a) How did Intuitive Surgical capture value in the industry, and what were the enabling factors that allowed them to? b) How did Intuitive Surgical gain their competitive advantage in the market? Start writing here: Question 2 a) Describe two possible threats to Intuitive Surgical's ability to capture value. b) How do you think Intuitive Surgical could react to these threats? Provide at least two relevant suggestions. Start writing here: Question 1 Evaluate the sources of value creation and value capture in the medical instruments and supplies industry. In your answer, aim to address the following questions: a) How did Intuitive Surgical capture value in the industry, and what were the enabling factors that allowed them to? b) How did Intuitive Surgical gain their competitive advantage in the market? Start writing here: Question 2 a) Describe two possible threats to Intuitive Surgical's ability to capture value. b) How do you think Intuitive Surgical could react to these threats? Provide at least two relevant suggestions. Start writing here: