QUESTION 1

For masking open back windows, the display person can use the following:

	1.	bamboo blinds
	2.	plants
	3.	ribbons
	4.	all of the above

1 points

QUESTION 2

Which of the following represents the most effective "sequencing" of fixtures for a typical department:

	1.	round rack, gondola, T-stand, quad rack
	2.	T-stand, quad rack, round rack, gondola
	3.	gondola, round rack, quad rack, T-stand
	4.	T-stand, gondola, round rack, quad rack
	5.	gondola, round rack, T-stand, quad rack

1 points

QUESTION 3

A display for a clearance sale would most likely include.

	1.	Umbrellas, outdoor furniture, tennis nets
	2.	Brooms, shopping bags, store boxes
	3.	Hearts, rosebuds, gold
	4.	Pastel colors, curtains, ribbons
	5.	Desks, chairs, files

1 points

QUESTION 4

Contrast uses light and movement to attract the viewer's attention.

True

False

1 points

QUESTION 5

Store planners are designers that have many skills. They have experience as

	1.	visual merchandisers
	2.	architects
	3.	designers
	4.	colorists
	5.	All of the above

1 points

QUESTION 6

The value of an awning is

	1.	Visual appeal for the retailer
	2.	Reduction of glare
	3.	No value, awnings are becoming outdated
	4.	More than one of the above

1 points

QUESTION 7

What are the merchandise categories best suited for shadow box windows?

	1.	jewelry
	2.	scarves
	3.	neckties
	4.	all of the above
	5.	none of the above

1 points

QUESTION 8

There are the "bread-and-butter" fixtures

	1.	t-stands
	2.	stock-holders
	3.	rear walls
	4.	aisle tables

1 points

QUESTION 9

Merchandise should be tested under fluorescent lights to check the effect. Which of the following types of merchandise might be the most enhanced by fluorescent lights?

	1.	rugs
	2.	men's sportswear
	3.	artists' supplies
	4.	jewelry
	5.	women's sweaters

1 points

QUESTION 10

Are lone accessories best displayed in a small closed display or a large open display?

	1.	Small closed display
	2.	Large open display
	3.	Either option works equally well.

1 points

QUESTION 11

The United States flag would best be used promoting what holiday?

	1.	The Fourth of July
	2.	Spring
	3.	Presidents Day
	4.	Back-to-School
	5.	Both a and c

1 points

QUESTION 12

Which of the following is NOT true of the fluorescent light as compared to other forms of light?

	1.	very efficient
	2.	inexpensive
	3.	light offers rich shadows and depth
	4.	all are true of fluorescent lights

1 points

QUESTION 13

There is a high probability that a display done in red and pink is for ______.

	1.	Spring
	2.	Christmas
	3.	Valentine's Day
	4.	Easter
	5.	Back-to-school

1 points

QUESTION 14

What is a T-square?

	1.	A T shaped platform constructed of squares used for in store displays
	2.	A drafting table with perfect right angles
	3.	A ruler like object with a T head used to draw straight lines
	4.	A special hieroglyphic used in drafting
	5.	A standard traffic flow pattern

1 points

QUESTION 15

Proscenium is used to

	1.	accentuate the display setup behind it
	2.	show the pipes and lighting fixtures
	3.	distract the street side viewers
	4.	screen the theme used for the window

1 points

QUESTION 16

A T-wall:

	1.	forms the back of a closed window
	2.	always includes a platform
	3.	is designed as the back of all windows
	4.	is a two-sided partition
	5.	none of the above

1 points

QUESTION 17

Which of the following trade organizations is primarily concerned with issues related to store planning?

	1.	NADI
	2.	ISP
	3.	POPAI
	4.	DD&I
	5.	PAVE

1 points

QUESTION 18

When they are merchandised effectively, walls will become

	1.	invisible.
	2.	destinations.
	3.	traffic lanes.
	4.	graphic images.
	5.	signposts.

1 points

QUESTION 19

A visual merchandiser decides to use a large elephant cutout in conjunction will the showing of a delicate diamond necklace. He is hoping to capitalize on the principle of

	1.	Dominance
	2.	Proportion
	3.	Rhythm
	4.	Contrast

1 points

QUESTION 20

According to the text the best props in fashion shows are ones that the models can

	1.	Interact with
	2.	Sit on
	3.	Blend in with
	4.	Carry with them
	5.	None of the above (It is not recommended to use props in fashion shows)

1 points

QUESTION 21

A type of display featuring hiking boots, a tent, sleeping bags, flannel shirts, and denim jeans would be best classified as:

	1.	one-item
	2.	line-of-goods
	3.	related merchandise
	4.	environmental
	5.	variety

1 points

QUESTION 22

A widow display shows a robber climbing through a window with an armful of stolen pants even though he is surrounded by expensive electronic devices. This display is making good use of

	1.	Nostalgia
	2.	Humor
	3.	Motion
	4.	Surprise and Shock
	5.	Both b and d

1 points

QUESTION 23

Which of the following is best used as accent lighting

	1.	MR16
	2.	Fluorescent
	3.	Incandescent
	4.	HID lamps

1 points

QUESTION 24

Which of the following is not a typical system material:

	1.	aluminum
	2.	wood
	3.	plastic
	4.	steel
	5.	all are typical system materials

1 points

QUESTION 25

A black dress is in the center of a window display surrounded by a white environment. This is an example of ______.

	1.	Lighting
	2.	Scale
	3.	Humor
	4.	Contrast
	5.	Surprise and Shock

1 points

QUESTION 26

Walls help to

	1.	move shoppers through the store.
	2.	support store image.
	3.	display merchandise.
	4.	define the store's shopping spaces.
	5.	All of the above.

1 points

QUESTION 27

A costumer is a

	1.	freestanding fixture unit
	2.	a hanger set on top of an adjustable upright
	3.	unit which usually has a skirt bar
	4.	more than one of the above

1 points

QUESTION 28

A photo blow up that shows the product being used in its intended setting is called a ______ graphic.

	1.	Lifestyle
	2.	Slice
	3.	Croquis
	4.	Standard
	5.	Stock

1 points

QUESTION 29

A basic display work area should facilitate

	1.	Planning and designing
	2.	Detailing and preparation
	3.	Both a & b
	4.	None of the above

1 points

QUESTION 30

Which of the following is not an example of a "stock-holder:"

	1.	T-stand
	2.	quad rack
	3.	round rack
	4.	gondola
	5.	all are examples of "stock-holders"

1 points

QUESTION 31

As light bounces from one surface to another and then to our eyes, what is the effect on merchandise?

	1.	it has a neutral effect
	2.	it can effect the color of the merchandise
	3.	it usually turns the merchandise slightly blue
	4.	the light is refracted and thus has no effect on merchandise

1 points

QUESTION 32

Why do merchandisers use POP displays?

	1.	to encourage the consumer make a spontaneous decision
	2.	to allow the customer time to consider the purchase
	3.	to promote sale promotions
	4.	to motivate a new sale

1 points

QUESTION 33

The color lavender is an example of

	1.	An analogous color
	2.	A tint
	3.	A secondary color
	4.	A neutral color

1 points

QUESTION 34

A common difference between proscenia and masking is

	1.	Proscenia is permanent and masking is usually semi permanent
	2.	Proscenia is semi permanent and masking is usually permanent
	3.	Proscenia and masking as just two names for the same thing
	4.	Proscenia primary use is in department stores and masking is mainly used in boutiques
	5.	Both a and d are common differences between proscenium and masking

1 points

QUESTION 35

Which type of lamp is considered "ideal" for jewelry displays:

	1.	MR16
	2.	G-lamp
	3.	PS bulb
	4.	PAR lamp
	5.	none of the above

1 points

QUESTION 36

What is the best device used to attract the viewers eye?

	1.	Props
	2.	Repetition
	3.	Color
	4.	Lighting

1 points

QUESTION 37

All of the following are vendor shops except

	1.	Coach
	2.	Gucci
	3.	Nordstrom's
	4.	MAC

1 points

QUESTION 38

What is the major disadvantage of fluorescent lighting for a store?

	1.	the bulbs break easily, thus causing a hazard and possible lawsuit
	2.	it is available in only one form, blue white, and thus turns everything slightly blue
	3.	it tends to produce a flat, even, shadowless light that does not produce interesting textures
	4.	it generally flatters the people but not the merchandise

1 points

QUESTION 39

A merchandiser of cosmetics is most likely to want to use which kind of lighting

	1.	Incandescent
	2.	Florescent
	3.	High-pressure sodium
	4.	HID

1 points

QUESTION 40

When working with mannequins, which of the following is not true:

	1.	in order to dress a mannequin, it must first be taken apart
	2.	if a mannequin is to wear pants, probably one leg will need to be removed
	3.	if a mannequin has a butt-rod, an opening must be provided in the crotch or seam of the trousers to permit the rod to slide into the fitting
	4.	if a mannequin has a removable wig, it should be taken off before dressing
	5.	all are true