Question $1$:

For the sample course:Negotiation and Influence

Learn from Tomato University faculty member, Prof. Javed Khan, Director of Tomato University Negotiation for Executives Program

INQUIRY FORM:

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First Name

Last Name

Email

Phone

Inquiring for

MyselfTeam$/$Group

STARTS ON

September $26,2024$

DURATION

$2$ months, online

$2-4$ hours per week

PROGRAM FEE

US$$1,500$

Flexible payment available

FOR YOUR TEAM

Enroll your team and learn with your peers

In collaboration with Tomato University Executive Education

Why Is It Important To Negotiate Effectively?

The ability to negotiate favorable agreementswith customers, colleagues, investors, and suppliers is a vital skill for executives. This course will help you rethink negotiation as a problem solving tool and identify how you can create and claim value in your interactions from the everyday to the rare and high$-$value.

$17$ Bn estimated yearly increase in turnover for UK businesses through effective negotiation

SOURCE: CENTER FOR ECONOMICS AND BUSINESS RESEARCH $($CEBR$)$

$85\%$ of Americans who counteroffered on salary and other benefits were successful

SOURCE: FIDELITY INVESTMENTS

$4\mathrm{.}8\%-$ The average annual salary increase in $2022$the highest pay bump in decades for employees

SOURCE: PEARL MEYER

Your Learning Journey:

$83$ Video Lectures

$12$ Discussions

$7$ Simulations

$2$ Peer Reviews $/$ Feedback

$9$ assignments

Program Topics

Module $1$:Introduction to Negotiations

Experience virtual conflict and explore the basics of negotiation, using the iDecisionGames negotiations simulation platform.

Module $2$:Core Negotiations Strategy

Dive deeper into core negotiation concepts to identify strategies and principles that can be applied to achieve different outcomes.

Module $3$:Distributive Bargaining: Key Concepts

Explore how to claim value in negotiations, understand the difference between BATNA $($Best Alternative to a Negotiated Agreement$)$ and reservation price, pinpoint common errors, and anticipate three kinds of no$.$

Module $4$:Distributive Bargaining: Influencing and Claiming Value.

Discover the principles of influence, the use of anchoring and value claiming, the function of focal points, and the ethical implications of negotiating,

Module $5$:Integrative Negotiation: Value Creation and Subjective Value

Learn to identify the differences between distributive, compatible, and integrative issues as you conduct employment negotiations.

Module $6$:The Negotiator's Dilemma: Personal Signatures and Pre$-$Negotiating Strategy

Analyze your own personality traits, target the best negotiation approach, and prepare to bargain using the Seven Elements of Negotiation.

Module $7$:Putting It All Together

Apply the Seven Elements framework to a negotiation, identify strategies that worked, and explore equity barriers, reactive devaluation, and the power of framing.

Module $8$:Psychological and Strategic Barriers

Focusing on difficult tactics in negotiations, you will create a plan to overcome them, including concepts such as the circle of value and reframing.

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Faculty

JAVED KHAN

Associate Professor, Work and Organization Studies

Prof. Curhan specializes in the psychology of negotiation and conflict resolution. A recipient of support from the National Science Foundation, he has pioneered a social psychological approach to the study of subjective value in negotiation. He is also Director of the PON Research Lab and Director of MIT's Negotiation for Executives Program.

Participant Speak

MOHD SALEEM

Network Operations Leader, GE Digital, AUSTRALIA

"Well, this is fantastic course and I learned a lot. It has given the real$-$time understanding of how investigation takes place in the real world and how various components of negotiation work together."

ALEX WHITE

Market Access & Corporate Affairs Director, Celgene, BRAZIL

"The best part was the practical negotiation role plays and having the possibility to interact with people from different countries, cultures, and background."

LUCIO ARCILA

Regional Security Advisor Mexico & Central America, Microsoft, MEXICO

"The course was great! I think that the practical exercises helped me a lot to consciously know myself in different bargaining situations. Now, I have the tools to overcome and reframe stressful situations and adequately prepare for negotiating."

Certificate

Upon successful completion of the course, participants will be awarded a verified digital certificate by CactusMyEdu in collaboration with Tomato University.

Didn't find what you were looking for? Write to us atlearner.success@cactusmyedu.orgorSchedule a callwith one of our Program Advisors or call us at$+441507304813($UK$)/+14012648533($US$)/+6531785193($SG$)$

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

Tomato University is collaborating with online education provider CactusMyEdu to deliver its executive programs through a dynamic, interactive, digital learning platform. These programs leverage Cactus My Edu's thought leadership in management practice developed over years of research, teaching and practice. By working with CactusMyEdu, Tomato University Executive Education brings its growing portfolio of courses online to address the evolving demands of executives.

QUESTIONS$($ANSWER ALL OF THEM$)$

A$)$ Create a framework for lead nurturing communications to increase the conversions of

users landing on this LP$.$ Goal: Increase the revenue generated.

B$)$ For the above framework of communications create a testing framework for all the

communication suggested in the above question and devise a roll out plan.

C$)$ Above course falls in the management category and we have leads generated

from the previous cohorts that we can reactivate for courses in the current cohort cycle. Devise a framework for segmentation of these old cohort leads

D$)$ For the above segmentation present a communication plan that should yield maximum reactivation and revenue generated