Question -1 Go through the following case and answer the follow questions:

Shamrock Company that manufactures and sells two types of foods Dry and Can Based. Note Shamrock sales force is organized into two groups: The Wholesale Division and the other is Direct Sales Division. These two sales

divisions

differ primarily in terms of order volume and pricing terms. The Direct Sales Division offers customers volume discounts to encourage larger sales orders while the Wholesale Division charges customers a lower fixed price. because the orders are usually large. The company's current information systems are not integrated, which causes problems in all the functional areas.

Many of Shamrock sales orders have some sort of problem, such as incorrect pricing, excessive. calls to the

customer.

for information, order-processing delays, missed delivery dates, and so on. Explain that these problems occur because Shamrock has three separate information systems: the sales order system, the warehouse system, and the accounting system. Information from each system is shared either electronically through periodic file transfers (sales order svstem to accounting system) or manually by paper printout (credit status from the Accounting Department to salesclerks)

a.

c.

Why unintegrated information system of Shamrock Company leads inefficiency higher costs. lost profits and customer dissatisfaction?

Discuss sales and distribution in the SAP ERP system and explain how integrated data sharing increases companv-wide efficiency.

Which tools or system can help the company to support customer much more efficient way and how?