Question: Question 1 How do you segment the market in case of B2B businesses? Give examples and how it differs from B2C segmentation ? Question 2

Question 1 How do you segment the market in case of B2B businesses? Give examples and how it differs from B2C segmentation ?

Question 2 Discuss the types of industrial customers?

Question 3 Analyze any five differences between industrial marketing and consumer marketing? Question 4 AlJarisi Co. wants to sell water pumps which are used in all kinds of industrial organizations. Would you recommend the use of personal selling or advertising? Give reasons for the same?

Question 5 Marketing of Industrial services is quite different from the marketing of industrial goods. Analyze the four major characteristics which make the marketing of services different from goods.

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