Question 1: In less than 100 words, define Customer retention.

Question 2: Starting in Ch 2 we learned the importance of Customer retention. In Ch 4 we look at the economic arguments for customer retention. Indicate and briefly describe the 4 economic arguments for in favor of customer retention.

Question 1: In less than 100 words, define Customer portfolio.

Question 2: it describes the Criteria for segmenting consumer markets by four Major segmentation methods: Behavioral, Geographic, Demographic, Psychographic. Using at least one variable from each of these segmentation methods, describe for me one customer market segment for a Robe (a long, loose outer garment.)

In APA format with own words