QUESTION 1

1. In the video What is CRM - Keep track, follow up and personalize are parts of the process.

   True

   False

QUESTION 2

1. Future of Customer Service, new operational systems are trustworthy, intentional and automated.

   True

   False

QUESTION 3

1. Organizations use CRM to deliver a marketing mix tailored to the needs and interests of target segments and individual customers.

   True

   False

QUESTION 4

1. CRM systems capture information once the customer purchases the product/service.

   True

   False

QUESTION 5

1. The primary difference from traditional marketing research projects is that the CRM inquiries are geared toward customer service for consumer products

   True

   False

QUESTION 6

1. One of the most important aspects of businesses that use CRM is data collection and storage.

   True

   False

QUESTION 7

1. Any size organization can benefit from CRM.

   True

   False

QUESTION 8

1. CRM systems help make adjustments in consumer demand immediately.

   True

   False

QUESTION 9

1. Companies can not grow unless they use a CRM system to help increase productivity.

   True

   False

QUESTION 10

1. Marketing analysts working with CRM data follow the same basic process outlined previously for general marketing research activities:

   True

   False