Question #1, Indigo Case

For Indigo in this scenario, why do managers at need to make sure all the 7Ss are aligned with the organizations strategy? What problems follow misalignment?

1. Select two of the three Hard Triangle elements you consider to need the most amount of attention for Indigo as they adapt their business model to the changing consumer needs. For each, explain

   1. Why you have selected them

   2. What you would do to improve performance/alignment for this element.

(6 marks)

2. Select two of the four soft square elements you consider to need the most amount of attention for Indigo as they adapt their business model to the changing consumer needs. For each, explain

   1. Why you have selected them

   2. What you would do to improve performance/alignment for this element.