Question: QUESTION 1 Interpret the SIX phases of the generic development process on a car manufacturer developing a new SUV car model. (25 marks) QUESTION 2

QUESTION 1

Interpret the SIX phases of the generic development process on a car manufacturer developing a new SUV car model.

(25 marks)

QUESTION 2

Apply the Product Life Cycle on the production iPhone models, a product from Apple.

(25 marks)

QUESTION 3

Explain in detail all SEVEN types of brand elements of any car manufacturers as an example.

(25 marks)

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