Question: QUESTION (1) Making the right decisions to create value for consumers is very important in developing competitive advantage over competitors. Examine the retail management decision

QUESTION (1) Making the right decisions to create value for consumers is very important in developing competitive advantage over competitors. Examine the retail management decision process with particular reference to Ghana. (20 marks) QUESTION (ii) In an induction training session for multinational retail outlet, the marketing manager in addressing the new employees said "one of their business philosophies is customer relationship management" and asked them whether they know what it is and its process. If you were one of the employees; a) How will you explain the term "Customer Relationship Management" using at least THREE (3) practical examples? (5 marks) b) Discuss with examples FIVE (5) activities that the retailer needs to undertake to achieve effective Customer Relationship Management? (15 marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

QUESTION 1 You have been tasked to develop a retail strategy for your community as a retail specialist with the ability to adapt the retail concepts to your local environment: a. Describe the...

QUESTION 4 Making the right decisions to create value for consumers is very important in developing competitive advantage over competitors. Examine the retail management decision process with...

QUESTION 4. Making the right decisions to create value for consumers is very important in developing competitive advantage over competitors. Examine the retail management decision process with...

QUESTION 4 Making the right decisions to create value for consumers is very important in developing competitive advantage over competitors. Examine the retail management decision process with...

Making the right decisions to create value for consumers is very important in developing competitive advantage over competitors. Examine the retail management decision process with particular...

Describe the legal responsibility of employers for providing safe workplaces. Do you think employers should invest more than is legally required in workplace safety, health and well-being? Why or why...

KW Steel Corp. uses the LIFO method of inventory valuation. Waretown Steel, KWs major competitor, instead uses the FIFO method. The following are excerpts from each companys 2014 financial...

7. (a) Given that and 2 are parallel P vectors, find the value of p. (b) Given that (12). 3 and are parallel -9 vectors, find the value of h.

What is an example of constructive feedback? provide reference