Question $1($Mandatory$)(10$ points$)$

$$

An Uber$-$commissioned study claims the firm$$s impact on the US economy tops $$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ a year.

Question $1$ options:

a$)$

$2\mathrm{.}8$ billion

b$)$

$28$ million

c$)$

$280$ million

d$)$

$28$ billion

Question $2($Mandatory$)(10$ points$)$

$$

Another major concern for firms in the sharing economy is uncertainty around the ability of these firms to continue to consider their workers as $\_\_\_\_\_\_\_\_\_\_\_\_$and not employees.

Question $2$ options:

a$)$

liabilities

b$)$

investors

c$)$

independent contractors

d$)$

critics

Question $3($Mandatory$)(10$ points$)$

$$

As a ride$-$share consumer, you feel the supply does not meet demand in your area. You are considering starting a local ride$-$share service. As a late$-$mover in the market, what is a downside of joining the market at this stage.

Question $3$ options:

a$)$

it will be difficult to watch market viability

b$)$

you might struggle to gain cirtical mass

c$)$

you will need to tweak and improve the service

d$)$

you might struggle finding a name to differientate your company from rivals

Question $4($Mandatory$)(10$ points$)$

$$

As of $2018,\_\_\_\_\_\_\_\_\_\_\_\_$has more listings than Hilton, the biggest hotel chain on earth, has hotel rooms.

Question $4$ options:

a$)$

HomeAway

b$)$

Airbnb

c$)$

VBRO

Question $5($Mandatory$)(10$ points$)$

$$

Boston$$s$$mayor has voiced support for $\_\_\_\_\_\_\_\_\_\_\_\_,$seeing it as a safe and popular service among citizens and city visitors.

Question $5$ options:

a$)$

Lyft

b$)$

Uber

c$)$

taxi service

Question $6($Mandatory$)(10$ points$)$

$$

Collaborative $\_\_\_\_\_\_\_\_\_\_\_\_$can be used to describe the efforts of people to become individual sellers and service providers.

Question $6$ options:

a$)$

suppliers

b$)$

consumption

c$)$

consumers

Question $7($Mandatory$)(10$ points$)$

$$

Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did Airbnb$$s CEO gather additional intelligence on how the firm was being used?

Question $7$ options:

a$)$

He bought several apartments to rent out under Airbnb.

b$)$

He lived out of Airbnb rentals full$-$time.

c$)$

He became a bell hop at a San Francisco Hilton Hotel.

d$)$

He became an Uber driver.

Question $8($Mandatory$)(10$ points$)$

$$

Crowdsourcing has a number of benefits, but problems include the potential for $\_\_\_\_\_\_\_\_\_\_\_\_\_.$

Question $8$ options:

a$)$

truth

b$)$

exaggeration

c$)$

errors

d$)$

bias

Question $9($Mandatory$)(10$ points$)$

$$

Firms in the so$-$called $$sharing economy$$ fuel more efficient matching of $\_\_\_\_\_\_\_\_\_\_\_\_$ and $\_\_\_\_\_\_\_\_\_\_\_\_$lower costs, enable more efficient resource use, and provide a level of reach and services heretofore unavailable.

Question $9$ options:

a$)$

supply, technology

b$)$

supply, demand

c$)$

demand, technology

d$)$

supply, resources

Question $10($Mandatory$)(10$ points$)$

$$

Highly $\_\_\_\_\_\_\_\_\_\_\_\_$markets are especially ripe for rollup in electronic marketplaces.

Question $10$ options:

a$)$

fragmented

b$)$

social

c$)$

diverse

d$)$

concentrated