Question $1($Mandatory$)(6$ points$)$

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L$.$L$.$ Bean was founded on a philosophy that customers can return items they are not $100\%$ happy with within one year of purchase. This refers to the concept of $,$ which is a part of the process.

Customer$-$Perceived Value; Customer Relationship Management

Customer Satisfaction; Customer Relationship Management

Customer Equity; Customer$-$Engagement Marketing

Customer Wants; Customer$-$Engagement Marketing

None of the above