Question $1-$ Market Analysis $[15$ marks$]$

$1\mathrm{.}1$ Conduct a comprehensive analysis of the South African e$-$commerce market, focusing on trends, consumer behaviour, and competitors. $[10$ marks$]$

$1\mathrm{.}2$ Identify your chosen retailer's target audience, including demographics, psychographics, and purchasing habits. $[5$ marks$]$

Question $2-$ Brand Positioning $[10$ marks$]$

$2\mathrm{.}1$ Determine the key brand attributes and messaging strategies employed by your chosen retailer to differentiate itself from competitors. $[5$ marks$]$

$2\mathrm{.}2$ Assess how these attributes and messaging align with consumer preferences and market trends and analyze their effectiveness in establishing a competitive advantage for the retailer. $[5$marks$]$

Question $3-$ Product Strategy $[10$ marks$]$

$3\mathrm{.}1$ Assess the current product offerings of your selected retailer and identify potential gaps or opportunities for expansion. $[5$ marks$]$

$3\mathrm{.}2$ Analyze consumer preferences, market trends, and competitor offerings to determine areas where the retailer can improve its product range to better meet customer needs and preferences. $[5$ marks$]$

Question $4-$ Pricing Strategy $[15$ marks$]$

$2$

$4\mathrm{.}1$ Analyze the pricing strategy of your selected retailer in comparison to its competitors. Evaluate factors such as pricing levels, discount strategies, and promotional offers to assess how the retailer's pricing strategy aligns with industry norms and influences consumer purchasing behaviour. $[10$ marks$]$

$4\mathrm{.}2$ Identify any competitive advantages or disadvantages resulting from the retailer's pricing approach. $[5$ marks$]$Using Takealot