Question: Question 1 [Marks: 60] Write an evaluative report (1000 1 500 words) for Clicks and TRESemm's Senior Management teams evaluating the cause of the 'Clicks

Question 1 [Marks: 60] Write an evaluative report
Question 1 [Marks: 60] Write an evaluative report (1000 1 500 words) for Clicks and TRESemm's Senior Management teams evaluating the cause of the 'Clicks Hair Ad Saga' and the losses that the Clicks and TRESemm brands suffered. To guide your response to this question, use the report section headings, content areas and length requirements provided in the table below, and the corresponding (1.1 marking rubric in Appendix A. No other content or report sections are required. NB the 1 500-word count maximum for the report excludes the Title page, Contents and Reference list, as shown below: Report Sections Required Sub-sectionsIContent m Title Page 0 See prescribed textbook, pages 345346. (one page) Executive See prescribed textbook, pages 348349. Summary (150 250 words) Table of Contents See prescribed textbook, page 350. (one page) Introduction See prescribed textbook, pages 352353. (100 200 words) Background - o What caused the Clicks Hair Ad Saga? Purpose of the report - 0 Why is this report necessary in this context? Findings See prescribed textbook, pages 354-355. (500 700 words) Losses suffered by the Clicks brand - o What losses did the Clicks brand suffer

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