Question 1

Match column a to column b. Write dow the question number and the correct letter next to it E.g.

1.11 A

	COLUMN A		COLUMN B
1.1	Brand	A	Are all activities together in product sections, where all the specialist associated with the product, are group
1.2	Research and technology development	B	Is checking and evaluating the results of the company to make sure that the plans are being met and goals are attained.
1.3	Organising	C	Is a set of interrelated parts that work together to accomplish a purpose.
1.4	Functional organisation structure	D	Reflects the perceived tangible and intangible benefits and cost to customer
1.5	Controlling	E	Factor that effects productivity
1.6	Capital	F	Based on the development, design, and implementation of marketing programmes, processors, and activities that recognise their breath and interdependencies.
1.7	Value	G	Support activity of the value chain model for an organisation
1.8	System	H	Involves developing a framework or organisational structure to indicate how people and other resources should be deployed to achieve the goals
1.9	Product departmentalisation	I	The most basic structure type
1.10	Holistic marketing concept	J	Offering from a known source