Question 1 (Maximum marks 10) Consumer behavior is influenced by three factors cultural (culture, subculture, and social class), social (reference groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self concept) Research into these factors can provide clues to reach and serve consumers more effectively By considering the above argument, discuss how following companies are approaching customers by targeting cultural, social, and personal factors SHAN (4 Marks) SAMSUNG ELECTRONICS (3 Marks) KHAADI (3 Marks) Note You are encouraged to write your answer in small paragraph and in bullet points The maximum length of this answer should not be more than 500 words

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Question: Question 1 (Maximum marks 10) Consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (reference groups, family, and social roles

Question 1 (Maximum marks 10)

Consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (reference groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept). Research into these factors can provide clues to reach and serve consumers more effectively.

By considering the above argument, discuss how following companies are approaching customers by targeting cultural, social, and personal factors.

SHAN (4 Marks)
SAMSUNG ELECTRONICS (3 Marks)
KHAADI (3 Marks)

Note: You are encouraged to write your answer in small paragraph and in bullet points. The maximum length of this answer should not be more than 500 words.

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