Question: Question 1 (Maximum marks 15) The Five Product Levels model provides a way to show the different levels of need that customers have for a

Question 1 (Maximum marks 15)

The Five Product Levels model provides a way to show the different levels of need that customers

have for a product. It can be useful in helping organizations understand their customers. From there,

they can structure themselves to best serve those needs and wants. In this way, they can differentiate

themselves from their competitors.

Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

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