Question: Question 1 : Mode choice: ABC is a U . S . based activewear company. They plan to expand their legging business into Europe. Their

Question 1:
Mode choice:
ABC is a U.S. based activewear company. They plan to expand their legging business into
Europe. Their expected production rate at the factory is expected to be 300 pallets of packages
per day. They keep no inventory at the factory for safety stock. The cost of space at the factory is
$25 per pallet per year. The value of each pallet is $1,000. The company is looking at opening a
warehouse in Vienna for storage and distribution of the 300 pallets per day. They plan is to keep
100 pallets for safety stock per day. The cost of space at the Vienna facility will be $40 per pallet
per year and each pallet will have a value of $1,200. The company uses a holding cost rate of
20%.
The company is evaluating 2 alternative modes of transportation from LA to Vienna: Ocean and
Air
Air transport will take 5 days with a max shipment size of 500 cartons at a total cost of
$2,100 per shipment.
Ocean transport will take 20 days, with a max shipment size of $5,000 units at a total cost
of $1,200 per shipment.
Determine what is the optimal shipment size for each mode based on total logistics cost and
make a recommendation for which transportation mode the company should select.

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