Question $1$

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Points out of $2.$

According to the marketing concept, an organization should try to

Answer

a$.$ consider short$-$run objectives and cash flow needs before developing new products.

b$.$ define its business as "making a product."

c$.$ put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel.

d$.$ provide products that satisfy customers' needs and allow the organization to achieve its goals.

e$.$ view selling activities as the major means of increasing profits.

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