Question $1$

Olivia has been doing research for a smartphone manufacturing company. She has just been reviewing the results of several focus grou

as found that for customers, value is a function of the product's

price and brand name.

price and quality attributes.

quality relative to the quality of competing brands.

quality and functional attributes.

price and durability.

Question $2$

Many brand names have become so common that they are now generic terms for a particular product category. Which of the follo

best example of this?

Crispix