Question: QUESTION 1 Outline and briefly explain the nine-step process for long-term media planning. QUESTION 2 You are the PR manager of an educational institution whose

QUESTION 1 Outline and briefly explain the nine-step process for long-term media planning. QUESTION 2 You are the PR manager of an educational institution whose students are often in the news for the wrong reasons. The head of the institution has directed you to take steps to "clean up' its image in the media. W media relations strategies would you adopt to achieve this objective? QUESTION 3 "Good communications cannot overcome bad judgement." Discuss. QUESTION 4 As a PR professional you need to understand journalistic tools such as the five Ws and the H, news value the inverted pyramid structure. Discuss. QUESTION 5 Discuss the best practices for staging a successful news conference. QUESTION 6 Briefly explain each of the following approaches to the media, providing relevant examples and ind how PR professionals can use them to achieve positive publicity. a. Media stunts b. Media scrum c. Direct contact d. Media events e. Technical briefing/backgrounder

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