Question 1

Part 1: A/B testing is used a lot in business and marketing analytics. A/B testing is essentially t-tests. What are some situations you've encountered where you did or could have conducted an ANOVA instead?

Part 2: What advantages are there in conducting an ANOVA over simpler A/B testing?

Part 3: What are the pitfalls?

Question 2

Part 1: What a good example of when you do have to conduct follow-up tests to an N-way ANOVA.

Part 2: When you don't have to conduct follow-up tests to an N-way ANOVA.