Question 1)

Part a)

Choose any THREE forces from the Porter's Five Forces model and assess how COVID-19 would influence the attractiveness of U.S. Airline Industry.

Discuss how COVID-19 would influence U.S Airline Industry

Hence, how would it influence each chosen force (Increase or decrease the threats?)

Part b)

Based on the Five Force analysis, provide THREE recommendations to JetBlue to overcome the threat of substitutes. Justify your recommendations.

What are the substitutes?

What are the recommendations? Explain them in detail.

How can each recommendation help overcome the threat of substitutes?

Part c)

Discuss FOUR value chain activities which help JetBlue to achieve its competitive advantage.

What is the competitive advantage of the firm? Cost? Uniqueness? Both ?Justify your answer.

Discuss how each value chain activity that would help reduce cost or/and enhance uniqueness.

Part d)

Apply VRIO framework to evaluate the sustainability of JetBlue.

Identify and discuss the important resources of the firm (Financial? Physical? Human? Organisational?)

Can these important resources meet the criteria of VRIO?

Conclusion (Disadvantage? Parity? Temporary? Sustainable?)