Question 1: Please identify four (4) different stakeholders for your chosen event. Having done so, indicate what type(s) of stakeholder they are. Be sure to justify your answer.

Question 2: Having identified your stakeholders, how might each of these contribute to the success (or otherwise) of your event? How would you 'map' the relative importance of each?

Question 3: Why is stakeholder engagement so important for the success of the event? As the event's organiser, which stakeholder(s) must you engage with? Who could you afford to invest the least amount of energy and effort on? Be sure to justify how you came to these conclusions.

Question 4: You have a limited budget, but you know that the success of the event depends on a strong relationship with stakeholders. What actions will you take to engage with your most important stakeholder(s) and which MarCom tool will you use?