. Question 1: Please view very carefully the video entitled, A Conversation with John Mackey of

Whole Foods Market, which was uploaded on the Internet platform on July 21, 2010 and answer the following questions:

1. What were the criticisms put forward by John Mackey about business schools? Please

present your answer in a listed and numbered fashion for each criticism. (4 marks)

2. As a follow-up to the foregoing question, do you think that a properly designed and

delivered Organizational Behaviour course would go a significant way to meet the

criticisms put forward by John Mackey? Please explain your answer fully with reference

to the contents of your textbook. (6 marks)

3. Describe fully and accurately John Mackeys approach to the management of the

business enterprise which he has embraced and which he described as conscious

capitalism. (4 marks)

4. Offer full statements of two things that struck you the most in viewing the entire video.

Please present your answer in two separate paragraphs. (4 marks)