Question $1$

Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and the product use.

Consumer Behavior

Marketing

Consumerism

Database mining

Perpetual mapping

Question $2$

$1pts$

The steps of the consumer decision$-$making process in order are:

need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior

need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior

need positioning, alternative aggregation and divestment, purchase decision, postpurchase evaluation

information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction

need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation