Question: Question 1: Products and services are defined and characterized differently. One of the characteristics of service is intangibility. (a) How does service intangibility pose challenges

Question 1: Products and services are defined and characterized differently. One of the characteristics of service is intangibility.

(a) How does service intangibility pose challenges to marketers? You are expected to identify TWO (2) challenges and use brands/companies to support your explanations. (30 marks)

(b) Suggests THREE (3) recommendations, how marketers can make service tangible. You are required to use a service-dominant brand/company to establish the justifications. (24 marks)

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