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A brand should be extended only if the brand enjoys a very high profit margin there is a fit between the core brand values and the new product O the brand has a dominant market share the brand and the new product are marketed by the same team the brand is highly recognizable and very positive among consumers Which of the following is true about the use of factor analysis? O It is useful to use factor analysis and cluster analysis in tandem. It is useful to use factor analysis and multiple regression in tandem. Simply put, factor analysis is Principle Component Analysis (PCA) combined with rotation. O A and C O A, B and C Shopping attitudes such as shopping is fun is O a good candidate of both segmentation base and descriptor O useless in cluster analysis a good candidate of descriptor but not segmentation base O a good candidate of segmentation base but not descriptor Which of the following statement(s) about perceptual mapping is true? There are no axes in a perceptual map generated by MDS. O In R, the input of the MDS function is a similarity matrix. O A MDS perceptual map is better than an attribute-based perceptual map. A and B O A and C In most practical problems the choice of similarity comparison methods will have an impact on the clustering result. Research shows that method usually leads to the most meaningful clusters. O Single Linkage Complete Linkage O Ward's A and B O A and C