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Which of the following best describes sampling that involves dividing the population into multiple strata or layers? Cluster sampling Stratified sampling Geographic sampling Randomized sampling Systematic sampling List the four types of marketing research. Descriptive, exploratory, critical, causal Supportive, critical, statistical, basic Informative, comprehensive, detailed, complex Primary, secondary, tertiary, quaternary Exploratory, descriptive, performance monitoring, causa Marketing research is is hard to implement into the marketing plan dictated by the needs of specific projects very long term oriented broad and nonlinear ongoing without specific guidelines What targeting strategy is the company using when deciding to go after the entire market with one product? Undifferentiated targeting Multi-segment targeting Concentrated targeting Single segment targeting Perceptual targeting