Question 1 Read the extracts below and identify which strategy was followed in each of the following examples. Motivate your answers. 1.1 The drought in South Africa was one of the factors that contributed to fresh-produce exporter Lonrho Fresh's decision to close down its business and sell all its machinery and equipment (2 Marks) 1.2 Top Shop, a Chinese franchise, opened its first store in South Africa. (2 Marks) 1.3 Coca-Cola launched a marketing campaign in an attempt to emphasise the distinct characteristics of each drink that Coca-Cola offers to its customers. (2 Marks) 1.4 A motor vehicle manufacturing company ventures into the banking industry. (2 Marks) 1.5 Instead of distributing their fashion apparel through retailers such as Edgars and Stuttafords, Levi's has opened its own store. (2 Marks) 1.6 Dell sold its information technology consulting division to NTT Data Corp in Japan(2 Marks) 1.7 Apple released the new iPhone 7 Plus in September 2016. (2 Marks) 1.8 Zara, the clothing and accessories retailer, added the 'Zara Home' division to their business. (2 Marks) 1.9 An exclusive steak house Mike's Kitchen has recently purchased Alex butchery. (2 Marks) 1.10 As a consequence of MTN's decline in revenue and market share in 2014, they had to implement cost cutting measures and decided to lay off some of their employees. (2 Marks)