Question 1 Read the FlyDubai case study, and perform a a macro - environment analysis using an appropriate tool and discuss all relevant factors.

Question 2 Analyse the case and identify which competitive strategy FlyDubai adopted before 2013. Question 3 In 2013, FlyDubai launched its own "business class" service, Discuss Strategy Formulation Process, which could be used by FlyDubai before the introduction of this service.

Question 4 Using an appropriate tool conduct a industry and competitive analysis for FlyDubai, and give relevant examples.

Question 5 Conduct a SWOT analysis for flydubai and give relevant example of each of its components.

Question 6 Based on the case study, identify how well is FlyDubai's strategy working?

Question 7 Based on the case study, identify two of FlyDubai's important competitive resources and capabilities?

Question 8 Based on the theory seen in the course, does FlyDubai's strategic vision meet the characteristics of a good vision statement? Explain

Question 9 Based on the theory seen in the course, does FlyDubai's strategic mission meet the characteristics of a good mission statement? Explain.

Question 10 In 2013, FlyDubai decided to change its strategy and "break with the traditional 'budget' model". Explain why FlyDubai and any company should evaluate their strategy and change it over time.