Question #$1$

Restate IBM's mission statement and invent objective at NRF $2024$

Question #$2$

Create a situation analysis for IBM company that includes your SWOT analysis, "actors in the microenvironmental" $($p$.71,$ Armstrong, Kotler, Trifts, and Buchwitz, $2021)$ and "major forces in the company's macroenvironment" $($pp$.74-96,$ Armstrong, Kotler, Trifts, and Buchwitz, $2021).$

Important note when answering Question #$2,$ the answer is created by you based on your research of the company's website and not a situation analysis done by someone else or from another website.

Question #$3$

Evaluate sustainable marketing practices of IBM company and the impact of those practices on supply chain.

Question #$4$

Describe a segmentation strategy and a targeting strategy for one IBM's existing product at NRF $2024.$

Question #$5$

Describe how two $$Product$/$Market Expansion Grid$$ strategies for growth $($pp$.48-49,$ Armstrong, Kotler, Trifts, and Buchwitz, $2021)$ relate to IBM products at NRF $2024.$

Question #$6$

Describe the importance of IBM exhibiting at the NRF $2024$ based on the Vertical Marketing System $($pp$.334-336$ Armstrong, Kotler, Trifts, and Buchwitz, $2021)$