Question $1$: SBU Analysis $-$ measures strategic thinking and decision making

Question $2$: Market Segmentation $-$ measures disciplinary knowledge

Question $3$: Marketing Mix Strategies $-$ measures disciplinary knowledge

Question $4$: Marketing Strategy as it relates to corporate strategy $-$ measures strategic thinking and decision making

Question $5$: World Marketing Strategies $-$ measures strategic thinking and decision making

Old Spice: Repeating Success in the Face of Competitive Threat $($Beauty SBU$)$