Question 1 - Segment Customer Base

1. What does segmenting the customer base mean?

2. Why is it important for supply chain management?

3. Give an example of a company that successfully segments its customer base.

Question 2 - Bullwhip Effect

1.What is the bullwhip effect?

2.How does it affect supply chain management?

3. What are some strategies to mitigate the bullwhip effect?

Question 3 - Decoupling Points

1. What are decoupling points in a supply chain?

2. How can decoupling points help improve supply chain performance?

3. Give an example of a decoupling point in a supply chain.

Question 4 -Demand Planning

1. What is demand planning?

2. Why is it important for supply chain management?

3. What are some tools or techniques used in demand planning?

Question 5 - Differentiate product closer to the customer.

1. What does it mean to differentiate a product closer to the customer?

2. Why is it important for supply chain management?

3. Give an example of a company that successfully differentiates its product closer to the customer.