Question: Question 1 Select ONE company (based on your reading or the organisation that you are working in) which has developed innovative products. Select ONE innovative

Question 1

Select ONE company (based on your reading or the organisation that you are working in) which has developed innovative products.

  1. Select ONE innovative commercial product developed by the mentioned organisation.
  2. Analyse the products innovation process using the interactive model (Trott, 2005).
  3. Propose improvements to the products innovation process within the context of the interactive model.
  4. Include relevant references to support your article

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