Question 1 Strategic planning involves finding a match between an organization's internal resources and external market opportunities. To ensure this matching process provides maximum benefit to the organization, it is important to first clearly understand their mission. Explain why mission is important, what key question the mission statement addresses and why the answer to this question is so critical to the planning process and future of the organization. How should an organization learn to think of itself to ensure continuity and avoid suffering from Marketing Myopia? Referring to the case, what do you believe Yawdi's mission is? For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac)