Question 1: Strategy should be deigned to gain competitive advantage. In this relevance, Porter proposed market forces (e.g.; threat of substitutes, bargaining power of buyers, etc.) and competitive strategies (low cost leadership, etc.).

State the examples/scenarios for each of the market forces and competitive strategies that indicate the competitive move by the company into gaining edge over the rival

Question 2: Design the Vision, Mission Statement and Key Performance Indicators (KPIs) for a start-up business dealing in beverages.