The government of Ghana has embraced the concept of domestication. This policy encourages Ghanaians to patronize...

 

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The government of Ghana has embraced the concept of "domestication". This policy encourages Ghanaians to patronize made in Ghana goods instead of relying on foreign goods. In response to this policy, Kristo Asafo Company Limited (CACL) has started manufacturing and promoting Kantanka brand of cars in Ghana. As a Marketing Director of this company, suggest some marketing advice to the management of CACL to boost their sales based on the following marketing concepts: (a) Market segmentation, targeting and positioning ( 25 marks) (b) Consumer Perceive Risk (25 marks) The government of Ghana has embraced the concept of "domestication". This policy encourages Ghanaians to patronize made in Ghana goods instead of relying on foreign goods. In response to this policy, Kristo Asafo Company Limited (CACL) has started manufacturing and promoting Kantanka brand of cars in Ghana. As a Marketing Director of this company, suggest some marketing advice to the management of CACL to boost their sales based on the following marketing concepts: (a) Market segmentation, targeting and positioning ( 25 marks) (b) Consumer Perceive Risk (25 marks)

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The government of Ghana has embraced the concept of domestication Which means the Ghanaians should depend on domestic goods instead of foreign foods B... View the full answer