Question 1 The group that gets access to a product when it is first released is called: Laggards Late Majority Early Adopters Swifts Question 2 The last group to access an innovation are called: Laggards Late Majority Slows Innovators Question 3 The five criteria that affect the diffusion of innovation DO NOT INCLUDE: Relative Advantage Compatibility e Price Complexity D Question 4 True or False: Every new innovation always hits 100% diffusion eventually. True False Question 3 The five criteria that affect the diffusion of innovation DO NOT INCLUDE: Relative Advantage Compatibility e Price Complexity D Question 4 True or False: Every new innovation always hits 100% diffusion eventually. True False Question 5 10 pts Advertising is an example of an effort to affect which diffusion criteria? Compatibility Observability Relative Advantage Complexity