Question $1$

The RACE model is the most common and widely used model to develop a strategic PR plan. The four stages in this model are termed as:

a$.$

Research, Action, Communication and Evaluation

b$.$

Research, Action, Collaboration and Execution

c$.$

Research, Action, Communication, Execution

d$.$

Research, Action, Communication, Endorsement

Question $2$

Which of the following represents a comprehensive definition of management?

a$.$

$$the process of planning, organising, leading and controlling financial resources of the organisation to achieve stated financial goals as productively as possible$$

b$.$

$$the process of planning, organising, leading and controlling the goals of the organisation by maximising organisational resources to reach organisational goals$$

c$.$

$$the process of planning, organizing, leading, and controlling organisation resources and of using all available organisational resources to reach stated member goals.$$

d$.$

$$the process of planning, organizing, leading, and controlling the work of organisation members and of using all available organisational resources to reach stated organisational goals.$$

Question $3$

Sales and Marketing are seen as

a$.$

Support activities

b$.$

Primary activities

c$.$

Factors of Production

d$.$

All of the above

Question $4$

Why is it crucial for businesses to do a SWOT Analysis to assess managerial decisions

a$.$

It analyses strong points

b$.$

It analyses strengths $,$weaknesses $,$ opportunities and threats

c$.$

It analyses the inflation and interest rates

d$.$

None of the above

Question $5$

Entrepreneurship refers to:

a$.$

Working within different departments of an organisation.

b$.$

Ensuring the profitability of a business.

c$.$

The initiative of putting together a range of production factors in various combinations in diverse businesses to satisfy the numerous needs of consumers.

d$.$

Managing human resources to ensure continuous productivity.

Question $6$

Business Management is concerned with the management aspects of the inputs, the conversion process, and the outputs. The inputs are summarised as follows:

a$.$

Land and capital only.

b$.$

Land, capital, labour and entrepreneurship.

c$.$

Capital only.

d$.$

Labour and land only.

Question $7$

Responsibilities of a PR manager include:

a$.$

Manage the financial budget of the company

b$.$

Ensure effective production scheduling

c$.$

Ensuring adherence to design specifications

d$.$

Promote and protect the brand ethos and reputation

Question $8$

What are the principles of TQM

a$.$

Strong emphasis on the customer

b$.$

Employee empowerment

c$.$

Systems thinking

d$.$

A and B

Question $9$

Henri Fayol is in favour of

a$.$

Administrative Management theory

b$.$

Humanistic approach

c$.$

Organic approach

d$.$

Mechanistic approach

Question $10$

Factors of Production are

a$.$

Inputs

b$.$

Outputs

c$.$

Land, capital and Entrepreneurship and Labour

d$.$

A and C

Question $11$

Main purpose of Porters Value Chain Model

a$.$

Improve communication between departments

b$.$

Assessing where in an organisation true value is created

c$.$

Adding competitive value

d$.$

A and C

Question $12$

One of the distribution decisions marketing managers have to make is the extent of market coverage to achieve. The most appropriate market coverage for a company such a mass market soft drink manufacturer would be:

a$.$

Intensive distribution

b$.$

Exclusive distribution

c$.$

Selective distribution

d$.$

Primary distribution

Question $13$

The micro$-$environment includes which of the following:

a$.$

The strategy

b$.$

Competitors

c$.$

Intermediaries

d$.$

Suppliers

Question $14$

Which of the following is not an example of managerial skills?

a$.$

Conceptual skills

b$.$

Interpersonal skills

c$.$

Technical skills

d$.$

Negotiator role skills

Question $15$

PESTEL stands for

a$.$

Political $,$ strength $,$ Economic $,$ Technological $,$Legal and Environmental

b$.$

Political $,$ Economic $,$ Social $,$ Technological $,$Environmental and Legal

c$.$

Political $,$ Threat $,$ Strength $,$ Legal $,$ Social and Macro Economics

d$.$

All of the above