Question $1$

The shift from a rural environment to a more urban and suburban environment usually make some aspects of marketing easier.

True

False

Question $2$

Government, nonprofit organizations, and retailers are types of business and organizational customers.

True

False

QuestiN $3$

When considering a potential product

market, a marketer should decide:

what its relevant segmenting dimensions are

how big it is

where it is

all of the above