Question 1 -- There are many exogenous variables outside the firm's control that could raise or lower the firm's cost of capital. Please describe any three variables and describe each in three to four sentences how a change in the variable would change the firm's cost of capital?Put into consideration economy-wide changes or industry-wide changes and the influence this could have on the firm's cost of capital.

Question 2 --There are many endogenous variables within the firm's control that could raise or lower the firm's cost of capital. Please describe any three variables and describe each in three to four sentences how a change in the variable would change the firm's cost of capital?Put into consideration strategic moves a company could make that could influence the firm's cost of capital.