Question: Question 1: There is almost always an error with forecasts, yet firms use forecasting as a tool as it is essential for firm activity. Discuss

Question 1: There is almost always an error with forecasts, yet firms use forecasting as a tool as it is essential for firm activity. Discuss the reasons why firms forecast.

Question 2: Discuss the factors that may lead to deviation in forecasted figures.

Question 3: Discuss the problems caused by poor forecasting.

Question 4: Briefly explain the strategic importance of forecasting

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