Question: Question 1 To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop

Question 1

To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Diners and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Diners in collecting information?

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