Trade promotions refer to offers made to 

Group of answer choices

channel members

non-profit organizations

businesses

consumers

 

Question 2

 

Consumer promotions refer to offers made to

Group of answer choices

retailers

channel members

businesses

end-users and consumers

Question 3

Approximately 82.5 percent of all consumer marketing dollars are now being spent on

Group of answer choices

consumer and trade promotions

trade promotions

consumer promotions

advertising

Question 4

A consumer promotion that offers consumers some type of reduced price is a

Group of answer choices

premium

frequency program

bonus pack

coupon

Question 5

Coupons that can be instantly redeemed are called

Group of answer choices

scanner-delivered coupons

instant redemption coupons

bounce-back coupons

cross-ruffing coupons

Question 6

Coupons are sales promotions that offer

Group of answer choices

customers some type of discount purchasing multiple items

some type of price reduction

customers free merchandise for making a purchase

consumers an opportunity to win free merchandise

Question 7

A coupon issued to a consumer at the cash register for a can of Folger's coffee after the consumer purchased a can of Maxwell House coffee would be an example of a(n)

Group of answer choices

bounce-back coupon

cross-ruffing coupon

instant redemption coupon

scanner-delivered coupon

Question 8

The consumer promotion that offers consumers an opportunity to win free merchandise or prizes is a

Group of answer choices

bonus pack

frequency program

refund or rebate

contest or sweepstake

Question 9

Of the following consumer promotions, the one that would offer the highest appeal to price-conscious consumers is

Group of answer choices

contests and sweepstakes

product placement

premiums

coupons

Question 10

A consumer promotion offered to customers that is designed to build repeat purchase behavior is a

Group of answer choices

tie-in

frequency program

premium

coupon

Question 11

A consumer promotion that involves a free delivery of an actual product or a portion of the product is

Group of answer choices

sampling

a premium

a bonus pack

a tie-in

Question 12

According to a survey by Supermarket News, _____ percent of respondents said sampling and demonstrations of a product are the most effective promotional tool.

Group of answer choices

63

42

12

28

Question 13

A Dell computer that offers to reimburse consumers $100 if they mail in proof-of-purchase documentation is an example of a(n)

Group of answer choices

premium

rebate

frequency program

bonus pack

Question 142 pts

The consumer promotion that involves placing branded goods or services in movies, television shows, or theatrical performances is called a

Group of answer choices

product placement

bonus pack

sampling

tie-in

Question 152 pts

Expenditures used by manufacturers and other members of the channel to help push their products through the channel are called

Group of answer choices

trade promotions

sales, or consumer, promotions

channel promotions

push promotions

Question 162 pts

Off-invoice allowances are

Group of answer choices

funds paid to retailers to stock a new product

monies paid to retailers to remove an item from its shelves and inventory

financial discounts or price-offs on each case or item that a member of the distribution channel orders

financial incentives for channel members to motivate them to make a purchase

Question 172 pts

Exit fees are

Group of answer choices

financial incentives for channel members to motivate them to make a purchase

monies paid to retailers to remove an item from its shelves and inventory

funds paid to retailers to stock a new product

financial discounts or price-offs on each case or item that a member of the distribution channel orders

Question 18

Money or prizes awarded in a trade contest is known as

Group of answer choices

a cooperative advertising program

diversion money

slotting fees

spiff money

Question 192 pts

Trade incentives are

Group of answer choices

arrangements whereby manufacturers agree to reimburse retailers or other channel members for a portion of their advertising costs for featuring the manufacturer's brand in an ad.

promotional campaigns that retailers plan for their customers through manufacturer trade incentives

financial incentives that involve the retailer performing some type of function in order to receive the allowance

formal agreements between retailers and manufacturers to undertake cooperative marketing efforts

Question 20

Cooperative merchandising agreements are

Group of answer choices

formal agreements between retailers and manufacturers to undertake cooperative marketing efforts

arrangements whereby manufacturers agree to reimburse retailers or other channel members for a portion of their advertising costs for featuring the manufacturer's brand in an ad.

promotional campaigns that retailers plan for their customers through manufacturer trade incentives

financial incentives that involve the retailer performing some type of function in order to receive the allowance

Question 212 pts

Retailers benefit in all of the following ways by participating in a manufacturer's cooperative advertising program except

Group of answer choices

advertising national, manufacturers' brands enhances the retailer's image

it provides an allowance to the retailer for all merchandise that is sold during the cooperative advertising program

the manufacturer pays for part of the cost of the ad

advertising national, manufacturers' brands can attract new customers beyond the retailers normal target market

Question 22

Cooperative advertising programs are

Group of answer choices

promotional campaigns that retailers plan for their customers through manufacturer trade incentives

financial incentives that involve the retailer performing some type of function in order to receive the allowance

formal agreements between retailers and manufacturers to undertake cooperative marketing efforts

arrangements whereby manufacturers agree to reimburse retailers or other channel members for a portion of their advertising costs for featuring the manufacturer's brand in an ad

Question 23

_____ involves a company paying a fee to an event, person, or organization in exchange for direct association with the event, person, or organization.

Group of answer choices

Event marketing

Public relations

Cause-related marketing

Sponsorship marketing

Question 24

One of the most successful sports sponsorships has been

Group of answer choices

NFL football

NASCAR

golf

major league baseball

Question 25

In terms of sponsorships, the highest percentage (69.6%) is for

Group of answer choices

arts

causes

sports

entertainment, tours, and attractions

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The answers with explanations are as follows Question Number 1 Answer Channel members Trade promotions are targeted at intermediaries in th... View the full answer