Question 1

True or False:

Many frameworks discussed in operations strategy such as order winner vs. order qualifier can be applied to product decisions.

Question 2

Which of the statement about the Product Life Cycle is not true?

Most of the products do not survive pass the introduction stage.

Positive net revenue typically starts in the growth stage.

The cash flow will turn positive typically in the growth stage.

The sales revenue typically peaked in the maturity stage.

Question 3

Which statement about Product-by-Value Analysis is not true?

The underline assumption is that managers should invest in critical few instead of trivial many.

It helps management evaluate alternative strategies.

All the products will be sorted in descending order of their annual dollar contribution.

The product-by-value analysis helps us identify the critical few products.

Question 4

Which new product opportunity is the most predictable one and should not be missed?

Sociological and demographic change

Technological change

Understanding the customer

Economic change

Question 5

Which statement about the Product Development System is not true?

When Apple cooperates with Foxconn, Apple is typically responsible for product specifications.

Ability or capability study followed immediately after an idea generation.

Functional specifications are specified by the design and engineering team.

It can be used as a framework to make a make or buy decision.

Question 6

Which statement about House of Quality is not true?

We don't need the technical or operational definition of what we can do.

We can use the importance ratings to prioritize what we can do.

Even though we are crunching numbers in the House of Quality, it is more a qualitative tool that makes sure you go through all the important aspects of product design than a quantitative tool that generates the absolute right answer.

We only capture the positive relationship between what customers want and what we can do.

Question 7

Which statement about Product Development Organization is not true?

The benefit of a distinct department approach is that the duties and responsibilities are well defined.

The whole organization approach is proper for big corporations.

The major benefit of the team approach is the representation of all disciplines.

The champion approach can be observed in art studios and law firms where the artist or the name partners are the champions.

Question 8

True or False:

Product design decisions inevitably drive operations performances.