Question $1$

Using management tools from the Strategic Marketing Module, prepare an analysis of the external and competitive landscape in which SPAR $($SA$)$ operates. Do you think this environment is favorable for this type of business?

Question $2$

Prepare a SWOT analysis for SPAR $($SA$)$ and identify $3$ key opportunities for the business.

Given SAPR$$s position in the South African Retail landscape $$ is SPAR positioned to address these opportunities?

Question $3$

Segmentation and consumer behavior are critically important for SPAR at this point of their growth strategy.

Discuss a strategy for SPAR to segment their market and the consumer behavior factors that impact their target markets.

Question $4$

Assume that you have been appointed the Marketing Director of SPAR, $($South Africa$)$ reporting to the new management team, now that the $2$ founders have left.

Using $3$ tools $/$ frameworks from the MBA Modules and your personal management experience, $-$

Develop a report for your new CEO on the $6$ Marketing challenges you believe the company is facing in the future $($next $1-3$ years$),$ and your recommendations to address these challenges.